If you've spent more than five minutes on TikTok in the last two years, you've seen these weird, pointy-toothed little creatures hanging off designer bags and being unboxed in shopping videos. That's Labubu — and if you're here, you either already have one or you're trying to figure out what the fuss is about before dropping $30 on a blind box.
Either way, you're in the right place. This is the only guide you need.
What Is Labubu?
Labubu is a collectible vinyl toy created by Hong Kong artist Kasing Lung and sold exclusively through Pop Mart, the Chinese toy company that turned blind box collectibles into a global obsession.
The character first appeared in Kasing Lung's The Monsters universe — a series of illustrated picture books he started in 2015. Labubu is a forest elf with wild fuzzy hair, big ears, and nine sharp little teeth. It's weird. It's cute. It's both at the same time, which is exactly why it works.
Why Did Labubu Go Viral?
The turning point was BLACKPINK member Lisa being photographed with a giant Labubu plush in 2023. After that, every celebrity, influencer, and TikTok algorithm latched on. Sales exploded. Pop Mart went from a Chinese collectible brand to a global phenomenon almost overnight.
The blind box format — where you don't know which figure you'll get until you open it — adds a gambling-adjacent dopamine hit that keeps collectors buying more. Chase figures (ultra-rare variants) can resell for 10-20x their retail price.
Every Major Labubu Series (2025–2026)
The Monsters Standard Series
The original. Classic Labubu figures in themed outfits and colorways. These are the ones you see most often — the entry point for most collectors.
- Size: ~3–4 inches
- Format: Blind box (1 of 6-8 colorways per series, plus a secret/chase)
- Price: Retail around $20–30 per box
Have a Seat
One of the most sought-after recent series. Labubu posed in different tiny chairs and seats — hammock, camping chair, throne. The "Have a Seat" series sold out at Pop Mart in hours when it dropped.
Read our full Have a Seat Labubu guide →
Labubu Macaron
Pastel, dreamy, dessert-themed. Macaron series Labubu figures are among the most popular for gifting because the colorways are beautiful even if you're not a hardcore collector. The macaron in each figure's hand is peak adorable.
Full Labubu Macaron series guide →
Labubu Keychains
Mini Labubu figures attached to clip-on keychains — the ones hanging from every designer bag on Instagram. They come in blind box format too, so you still get the surprise element but at a lower price point.
Labubu keychain guide: sizes, prices, where to buy →
Labubu Clothes & Accessories
Yes, you can dress your Labubu. Pop Mart and third-party sellers (especially on AliExpress) sell tiny outfits sized specifically for Labubu figures. There are seasonal drops, fandom crossover outfits, and full wardrobes.
Complete guide to Labubu clothes →
How Much Does Labubu Cost?
Price varies a lot depending on where you buy and which figure you're after.
Retail Prices (what Pop Mart charges)
| Product | Retail Price | |---|---| | Standard blind box (small figure) | ~$20–25 | | Large blind box / plush | ~$45–75 | | Keychain blind box | ~$12–18 | | Specific non-blind figure | ~$25–40 |
Resale Prices (secondhand market)
Common figures go for roughly retail. Rare colorways and chase figures are a different story entirely — some sell for $200–500+ on StockX and eBay. The "secret" figure in any series is usually worth 5-10x retail.
Important: I don't list specific prices in this post because they change constantly. Check current prices directly on Amazon, eBay, and StockX before buying.
No Static Prices Here
Labubu resale prices shift weekly. Any blog post claiming a specific dollar amount is probably outdated. Always check current listings before buying or selling.
Where to Buy Labubu: The Honest Breakdown
There are four main places to buy Labubu. Each has real tradeoffs.
| Product | Best For | Pros | Cons | Link |
|---|---|---|---|---|
| Pop Mart Official | New drops, guaranteed authentic |
|
| — |
| Amazon | Convenience, fast shipping |
|
| — |
| eBay | Specific figures, older series |
|
| — |
| AliExpress | Accessories, clothes, budget finds |
|
| — |
My take: Buy official figures from Pop Mart or trusted Amazon sellers with strong reviews. Use AliExpress for accessories and clothes where fakes don't matter as much. Avoid buying blind boxes from random AliExpress sellers — the counterfeit rate is extremely high.
Full guide: where to buy Labubu safely →
Finding Labubu In Person
Pop Mart has US retail locations in major cities plus pop-ups. You can also find them at some Hot Topic, Spencer's, and specialty toy stores.
Real vs. Fake Labubu: How to Spot a Counterfeit
Counterfeits — often called "Lafufu" by collectors — are everywhere, especially on AliExpress and from unverified eBay/Amazon third-party sellers. They look almost right from a photo. In person, they're obviously off.
The fastest tells:
Packaging:
- Real: clean printing, consistent fonts, Pop Mart holographic sticker on the bottom
- Fake: blurry printing, off-colors, missing or poorly-replicated holographic sticker
The figure itself:
- Real: smooth, consistent paint application; eyes are precise; fur texture is even
- Fake: paint bleeds, eyes slightly misaligned, fur looks cheaper/stiffer
Weight:
- Real Labubu figures feel solid and have some heft
- Fakes are often noticeably lighter (cheaper vinyl)
Smell:
- Real: faint neutral vinyl smell
- Fake: strong chemical or paint smell
Price:
- If it's $8 for a "Labubu blind box," it's fake. Full stop.
Full real vs fake Labubu comparison (Lafufu vs Labubu) →
Labubu for Collectors: Display & Care
Display Options
Most collectors display their Labubu figures on shelves, floating wall shelves, or in acrylic display cases. The acrylic case approach is popular for keeping dust off and making them look more intentional than just lined up on a shelf.
For keychains, a shadow box or pegboard wall display is a great way to show off a collection without cluttering surfaces.
Keeping Them Clean
- Dust with a soft dry brush or microfiber cloth
- Avoid direct sunlight (yellows the vinyl over time)
- Don't submerge in water — the paint is not waterproof
- For stubborn spots: a barely-damp cotton swab, very gentle
Are They Worth Collecting for Value?
Short answer: only if you also enjoy owning them. The secondary market is volatile. Chase figures can hold or increase in value. Common figures depreciate fast. Don't buy Labubu as an investment — buy it because the weird little creature sparks joy.
Labubu Gift Guide
If you're buying for someone else and don't know where to start:
- For a first-time collector: A standard blind box in a current series — $20–25, approachable price, fun unboxing experience
- For someone who already has figures: A keychain (they can clip it to their bag) or Labubu clothes
- For a serious collector: A Have a Seat or Macaron series figure, or a rare colorway from a sold-out series
Frequently Asked Questions
All Our Labubu Guides
This is the hub — here's every spoke article if you want to go deeper on any topic:
- What is Labubu? The full origin story →
- Where to buy Labubu safely in 2026 →
- Labubu near me: find a store →
- Labubu keychains: the mini collection guide →
- Labubu Macaron series guide →
- Have a Seat Labubu: the series guide →
- Labubu clothes: can you dress them? →
- Real vs fake Labubu (Lafufu vs Labubu) →