Start with the seller and POP MART's box-code check. Then compare the doll and packaging with photos of the same release. Nine teeth, a neat face or a UV stamp alone cannot prove a Labubu is real.
The Coca-Cola-themed doll pictured above is a fake Lafufu. See the Lafufu vs Labubu photo comparison for its full photo and close-up.
How to check a Labubu QR code
Use POP MART's authenticity page to find the official code checker.
- Find the box label and scratch off its coating to reveal the verification code.
- Open the verification page linked by POP MART: m-gss.popmart.com/us#/.
- Choose QR Verify, enter the code and read the result.
- If the result is unclear or conflicts with the item you received, contact POP MART customer service with the packaging and purchase details.
Sticker marked "Scratch Off and Verify," with its code covered.
POP MART lists genuine results for a first scan, multiple scans and a code that has reached its scan limit. Multiple scans do not automatically mean a fake. Read the result: a QR code opening a website is not enough.
If the seller no longer has the box, ask for a receipt, photos of the doll and any remaining packaging. Without the box label, you cannot check its code.
Compare photos of the same series
Check the official release name first. Have a Seat, Exciting Macaron and other releases have different poses, colors, expressions and accessories. A seated doll should not be judged against a standing one.
Ask for clear photos of the face, both feet, tag, hanging loop and box. Compare them with the official listing. Look for blurry printing, mismatched packaging or details that do not match the design being sold. Allow for lighting, wear and small differences between dolls.
How many teeth does a real Labubu have?
The CPSC's counterfeit warning identifies nine teeth as an authentic Labubu feature. The wrong number is a warning sign. Nine teeth alone are not proof, because a copy can imitate them.
Does every Labubu have a UV foot stamp?
The CPSC describes a UV stamp on one foot of newer editions. It does not say every stamp is on the right foot or that every doll made after 2024 has one. Check whether your release should have a stamp before judging a missing one.
A UV flashlight may help you see a marking that is expected on that edition. It cannot replace the box-code and seller checks.
Check the seller before buying
POP MART says products from its official website, stores, ROBOSHOP machines and authorized online channels are authentic and verifiable. Use the Labubu buying guide for online options or the local store guide to find an official location.
On a marketplace, check the seller, photos of the doll you'll receive, proof of purchase and return terms. The word "authentic" in a title or good reviews are not proof. A low price is a reason to look closer, but no fixed discount tells you a doll is fake.
What if you already bought a fake?
Keep the receipt, packaging, listing screenshots and photos of the doll. Contact the seller through the site where you bought it and follow that site's return or buyer-protection steps. Ask POP MART for help if the seller disputes the code result.
The CPSC warns consumers not to buy counterfeit Labubu plush dolls and to stop using them. Small dolls and parts that break off can choke young children.
The Labubu series guide can help you identify which release to compare.