There is always so much talk between other bloggers and myself, as well as other companies and companies we work with when it comes to statistics. What does all that mean? Basically when you perform a website search and are looking for an article, we (as in the whole internet) are in competition to get you to land on our page. There are many ways that this happens. Adobe online marketing suite is a tool available to help blog owners and companies alike. Adobe’s search engine marketing blog contains tips to help you along the way. There are other products like Adobe Publish. Omniture Publish is now Adobe Publish, powered by Omniture. Adobe Publish is an on-demand web content management solution that enables business users to easily create, manage and update Web content without requiring IT to sacrifice control. For many of us there is not an option to hire out our technical work and thus we look for tools to help us along the way and make things easier for us. I never really thought of using a marketing automation software, but honestly it makes sense. Although I work with brands here at OneScrappyMom, this blog in a sense is a brand itself. It’s much like a brand in that I have to market, advertise and do much of the same to bring in readers as brands do to bring in consumers. It’s really all technical jargon, but you can be assured there is MUCH that goes into the back side of OneScrappyMom, not just the fun stuff you see as a reader.